Quick question for anyone handling a high volume of ad creatives—how do you keep things organized without losing your mind? We’ve got static banners, HTML5, video… and it’s all coming from different teams, often with last-minute changes. Our current setup feels more like patchwork than a system. It’s not even about storage—it’s about making sure the right asset runs with the right audience at the right time. Would love to know if anyone’s found a clean way to manage all that without constant micromanagement.
Re: Creative Management
We had a very similar situation not long ago. Once the number of creatives ramped up, everything became chaotic—files misplaced, wrong formats uploaded, even misfired geo-targeted ads. What changed things for us was stepping back and redesigning how creatives were processed at the server level. This article gave us a solid foundation: https://geomotiv.com/industries/adtech/ad-server/. It helped us understand how to better structure creative delivery, especially when dealing with dynamic content and different formats. Worth a read if you’re looking to simplify the mess.
Funny how creative delivery
Funny how creative delivery is often seen as a "small detail" until something breaks. I’ve seen teams pour energy into media planning, only to be tripped up by poor asset management. It’s not just a tech issue either—it’s a workflow thing. The smoother the creative process runs, the faster the campaigns get to market. And in this business, speed really does matter. Having solid coordination between creative, dev, and media teams makes a world of difference.
