Some additional information for putting your website together.
Web/Internet Marketing Resources
Having a significant web presence is one of the best ways to build and maintain your business; it is also a very effective way to spread awareness (and more accurate information) about somatics in general simultaneously. Having your own web site, and then having you and/or your web site listed on relevant web sites (such as health care directories) is one of the most important steps.
There are a lot of places to find advice and instruction on getting yourself a web site and other internet marketing efforts. Even if you plan to hire someone to help you with this, you may greatly benefit from educating yourself beforehand. Here are some starting points:
- Crunch42 Custom Web Design is a web site development company that offers a helpful articles for the beginner on their resources section at http://www.crunch42.com/resources.html.
Web Site Design Resources
Even if you are hiring someone else to build you a web site, these books will help you understand how to make your web site successful and user friendly.
- Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition. By Steve Krug, New Riders Publishing, 2005 (http://www.newriders.com/).
This book is not only a great resource for laying our your website, or even planning and executing your content, but it is an almost indispensable read for thinking about marketing, talking about Somatics to the public, communicating with anyone, and even working with clients verbally, hands-on, and in all other educational aspects. - The Unusually Useful Web Book. By June Cohen, New Riders Publishing, 2003. (http://www.newriders.com/).
- Designing with Web Standards, 3rd Edition. By Jeffrey Zeldman, New Riders Press, 2009. (Order at http://www.zeldman.com/dwws)
- HTML for the World Wide Web with XHTML and CSS: Visual QuickStart Guide, 6th Edition. By Elizabeth Castro, Peachpit Press, 2006. (Order at http://www.cookwood.com/: The author also has a number of the charts and tables so valuable for web design right on her website for free.)
- WebMonkey web developer’s resource: Online articles and resources at http://www.webmonkey.com/
- A List Apart: Online magazine about intelligent web design by Jeffrey Zeldman’s web design company at http://www.alistapart.com/
Want to design your own web site (or at least know a little more about how it’s done to help you consult with web professionals)? These are some useful, well-regarded books and sites on the topic:
