We use Twitter as one of the many ways to communicate with our audience.
We have several accounts:
- primesomatics: Our consumer account, for communicating with all people from the public interested in us. We send out interesting tips about Somatics, and mostly update people on important Somatics news and events. This is a primary channel for us announcing and reminding people about our "sales events", such as classes, training programs, and retail sales. We also make sure to tell people all our press releases, all appearances we make and conferences at which we present, free public clinics and open houses, etc. etc. [To address: [email protected]]
- somaticsystems: Our investor relations account, for communicating with shareholders and others interested in our public company. We definitely announce all Press Releases and any other events in the sights of the investment community. We may also use it to send out some facts about Somatics and our company that will educate the investment community on the "product" side of things (a side they sometimes are not familiar enough with to create sufficient confidence) or on the company's activity or facts to the end of creating greater familiarity with us and with our value and integrity. [To address: [email protected]]
- somaticspro: Our account for our professional community, for communicating with all people within our inner circle who may want up fast updates on important items. We have just signed up for this account, May 2009, and may hold off on using it for a while (as it will only be a powerful tool if we use for a specific purpose that doesn't dillute or confuse from our primary consumer account. Perhaps it will require our approval to follow us, so we can really use it only for our community. (Other regular health professionals will get the most value out of our main consumer account.) Once we're clear on this account's role, we'll send out an invitation to our desired audience. [To address: [email protected]]
Following are some articles with tips for using Twitter accounts effectively, especially for business. (In case these links don't work, we have attached PDFs of the articles at the bottom of this page.)
- Twitter Quitters Just Don't Get It: Decent general advice for making our Twitter activity relevant.
- Nine Twitter Tips for Business: Twitter advice specifically targeted towards business.
- Putting Twitter’s World to Use: Examples of Twitter being used by big and small businesses for very no-nonsense practical gains, and how one might do this as well.