Somatic Systems Institute Social Marketing Service

A routine to jump start your web efforts, and to participate in an ongoing marketing effort with your entire community.

The following is a brief guide to support your marketing efforts that leverage the latest social marketing tools and a mutually beneficial cooperative campaign built by your entire Somatics community and leveraging the strengths of all the members and their different positions.

Step One: Website

Set up your website without worrying about content; once it’s set up, make sure it has at least the following pages in a very basic form:

• Front page,
with at least the following on it “Welcome to the Somatics Practice of John Doe, in Tinytown, Maryland”

• Contact Us [or Me] page

Later on you can come back and fill in more pages, such as:

• About Us [or Me]

• About Somatics

• Sessions

• Classes

• Class Schedule

Step Two: Facebook Business Page Create

This step is optional; if you have a personal Facebook account, follow these steps:

1. Login to Facebook
2. Click the Advertising link at the bottom of the page, or click here (or skip this step and use the shortcut link in the next step): http://www.facebook.com/advertising/
3. On that page, click the Learn About Pages link in the middle of the page under the Deepen Your Relationships column, or just click this link: http://www.facebook.com/pages/learn.php
4. Create a page by click the appropriate link on this page.
5. At least complete the name of your business, your address, email, website URL, business phone number, and (if you have the time, the hours and a description of your business).
6. Click the button to Publish your page.
7. Now, you have a page you can post messages, classes, etc. on.
8. Go to the main wall for your page, and copy your Page’s URL and paste it into a text document and save it for safe-keeping.
9. When you want to go back to your page later, you can click the account button at the top right hand corner of Facebook on the blue menu. A list will drop down that includes a link, “Manage Pages”. Click on this and you will be given a link to your Page.
10. Ideally, you should click on the link in the left sidebar to make the page a favorite, and it will let you chose your page to appear on your Facebook personal profile.
11. If you want to, you can also click the link to invite Friends to Like your page.

Step Three: Like Somatics Pages

Go to each of the following links and click the Like button at the top of each page:

1. http://www.facebook.com/pages/Somatics/8933627677
2. http://www.facebook.com/pages/Northampton-MA/Somatics-Northampton/191253...
3. http://www.facebook.com/pages/Somatic-Systems-Institute/111804535512549
4. http://www.facebook.com/pages/Somatic-Systems-Institute/115397211807722

Go to the following profile and click Request Friendship:

1. http://www.facebook.com/primesomatics

Next edit your profile to include your training:

1. Add “Somatic Systems Institute” as one of your schools; you may specify your graduation year.

Step Four: Join Our Facebook Network

1. On Facebook, from the Account menu on the top right of the top Facebook menu bar, click Account Settings (http://www.facebook.com/editaccount.php )
2. From the Account Settings page, click the Networks tab, or just go to this link as a shortcut: http://www.facebook.com/editaccount.php?networks
3. On this Networks page, you should see a field to enter a network to join:
   
   
   
4. Enter Somatic Systems Institute, and click the Join Network button. First, or after you click the button, you may be asked to enter your network email address, which is your [email protected]. Contact us if you’ve forgotten your exact email address. This email should then be automatically forwarded to your personal email address.
5. Go to your email account and click the confirmation link you receive from Facebook, to prove to Facebook that you are eligible to join this network.
6. Check your Facebook profile page to see that Somatic Systems Institute is listed as a network under your name.
7. Contact us if this doesn’t succeed.

Step Five: Link Our Site To Facebook

1. Make sure you’re still logged into Facebook, or login if you’re not.
2. In a different window or tab of the same web browser, login to our website, http://somatics.org/user
3. On the user profile page that login brings you to, click the Facebook tab. There you should see a blue Connect button. Click this button to connect your Somatics account wtih your Facebook account. You may need to click a confirmation button to for this to complete.
4. If the connection worked, you will see new choices on your Somatics.org profile Facebook tab: You should check the box letting other Friends of yours see that you are on Somatics.org. You can choose whether or not to use your Facebook picture on Somatics.org
5. We suggest you invite other Facebook Friends to join our site, but it isn’t necessary.

Step Six: Link Our Site to Google Friend Connect

1. Go to the front page of Somatics.org, or most any other page of the site. Find the box with the button “Join this Site with Google Friend Connect”
2. Click that button and follow the instructions to sign in using one of your existing accounts. If you don’t have a google account, you may wish to create one, as it offers important tools to analyze your website for maximum marketing performance.
3. Invite your friends to join if you wish.

Step Seven: Decorate the Place

You can do things to make your profile even better, for example...

1. Upload a professional photo to your Somatics.org Profile (go to Account on the top right corner of any somatics.org page. Click the Edit tab and from there scroll down to the option to upload a picture.
2. On the same Edit page, you can find places to enter your full name, birthday, etc. things that will make connecting with your colleagues more easy and fun.
3. Upload pictures of your office, Somatics sessions and classes, the Somatics book, etc. to your Facebook business Page, etc.
4. Keep working on adding great, simple content to your website. Ask us for guidance or view your colleagues’ sites for more ideas and inspiration.

Next Steps

There is much more to come, but taking all these steps will not only help you and the marketing of your profession significantly, but it will prepare your business for all the future steps and marketing opportunities that will come. Here are some additional things you start doing right now...

• To market and connect to other, related audiences, post in the Somatics group on LinkedIn.
• To maintain connections and morale within your own community, post in the Somatics Professional forums on the Somatics.org website, and in the Somatics Professionals group on LinkedIn.
• To market to everyone and build awareness of you and what you do, post on the Somatics Facebook page whenever possible. Add interesting links and news, respond to people’s questions, direct them to our forums if their questions are challenging, etc. Until there are people posting questions much, inspire awareness of Somatics as an answer to their unspoken questions by posting information about their likely problems: Post a note about how Somatics helps back pain, a link to an article on our website or one of your colleagues’ websites about shoulder injuries or stretching, etc. This will inform people and encourage them to think about Somatics next time they wonder about those and related topics.
• Post your classes on our website in the community Events calendar, and post them on your Facebook Page. Post as many things as you can on your website and our Somatics Facebook Page and yours about Somatics, and link those postings back to something else, like your website, our Somatics Facebook Page, etc. etc.