If you maxed out the Professional Trainings that you teach to become certified, how many students could you teach at one time?

Our current models are to train 40 students at one time in one class. This is a really nice balance of managing staff and students, and everything after the first 15 students is profit for the training division.

We also have models for doing the same training, with the same quality and experience, with an 80-student class. In some ways, this might be more lucrative, but with larger facilities and overhead costs, we will think 40 is the sweet-spot: Given the market landscape for Somatics, we think the more strategic (and ultimately more profitable) approach to serve the same 80 students is to have 2 trainings of 40 students each in 2 different locations. This would more easily and concretely reach more markets ó getting more enrollment from desirable students who would otherwise not attend in other regions, creating much more awareness, developing local connections and paving the way for more clinics chain expansion.

Of course, when Somatics explodes nationwide and beyond, we can operate in a college/university model, where 100ís or 1,000ís of students travel from all over the world, like they would to a top-notch medical school, to attend either modular programs or full-time accelerated programs. There are plenty of current and prospective Somatics personnel who would be happy to train practitioners full-time, year-round in this kind of scenario.

We are very clear about the fact that we are not just introducing a new pain care technique into existing markets, but also creating a whole new field health care. We take the responsibility very seriously, and thus have plans and projections (both proactive and reactive) for years to come, with contingencies and flexibility and scalability for a variety of scenarios and paces and twists and turns and pleasant surprises.