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Somatic Systems, Inc. National Television Show Airings Begin

NORTHAMPTON, MA — (Marketwire - November 26, 2008) — Somatic Systems, Inc. (SMAS - news) is pleased to announce that the first airings of the upcoming national television show featuring the company and its proprietary Clinical Somatics pain relief system, clinics, products, and training programs will begin next week. The television program will be the largest exposure for the company and its services so far, increasing Somatic Systems' audience from a population of tens of thousands to tens of millions.

The half-hour television series, "Health Forum," dedicates an entire segment to showing viewers how Somatic Systems can help them achieve lasting relief from chronic pain, injury, and musculoskeletal disorders without surgery or dependence on medication. The segment begins airing at a time when rising medical costs and growing economic concerns have increased consumer outcry and demand for affordable, effective non-invasive solutions to these kinds of epidemic health complaints.

Features of the segment include Somatic Systems practitioners working with clients to relieve back and shoulder pain, and interviews with company CEO Steven Aronstein and with clinical Somatics practitioners and trainers from Somatic System's Professional Training Program. The program also features interviews with clients about how Somatics helped them out of pain to the point of "changing their lives," and discussions with Professional Training Program students who were so moved by the impressive results of Somatics that they chose to make Somatics their career.

The program on Somatic Systems will air at least 50 times in the coming months, including nationally on the Women's Entertainment television network (WE tv) and the Travel Channel, as well as in syndication locally in other television markets throughout the country.

The first airings will occur in two different markets. In New York, the show will air on WRNN-TV at the following times:

  • Tuesday, December 2, 6:30 AM
  • Tuesday, December 9, 6:30 AM
  • Friday, December 12, 6:30 AM

WRNN-TV serves New York, New Jersey, and Connecticut; coverage also includes Albany and the Hudson River Valley region of upstate New York. Albany is not only New York's state capital, but it is also only 2 hours west of Somatic Systems' Northampton, Massachusetts headquarters, with other areas of the surrounding Hudson River valley only 1 hour from the headquarters; Connecticut is only 25 minutes south of Somatic Systems headquarters.

WRNN is one of the largest independent television broadcast stations in the country, reaching over 5 million households in the tri-state area. The network is featured on Cablevision, Time-Warner Cable, RCN, Comcast, and DirectTV. Furthermore, the network's service of the New York metropolitan tri-state area provides invaluable exposure to members of a population exceeding 20 million people, including the largest city in the US and the 5 largest cities in both New Jersey and Connecticut.

New York city is only two-and-a-half-hours from Somatic Systems headquarters and training facilities, and is the home of one of Somatic Systems' offices, with a small satellite clinic located in New Jersey.

In Washington state, the show will air on KWPX ION at the following times:

  • Wednesday, December 3, 7:00 AM
  • Wednesday, December 10, 7:00 AM
  • Wednesday, December 17, 7:00 AM

KWPX ION serves Seattle, Washington and the surrounding Tacoma-Bellevue metropolitan region. With a population of greater than 4 million, the region is the 15th largest in the United States and the largest in the Pacific Northwest. The region has been ranked the most affluent in the state, as well as having the 17th highest per capita income nationwide. Seattle has also been rated as the most literate city in the US, and the most educated city as well.

Somatic Systems has been heavily engaged in efforts to become a fully approved healthcare provider for the US military, veterans, and their families. The company has also announced plans to open clinics nearby military bases to serve these populations, in addition to its other efforts to rollout clinics nationwide for the general population as well. To this end, the company stated that its representatives have already been in talks regarding the Seattle-Tacoma area's large concentration of military-related populations, and views the Seattle-Tacoma television coverage as particularly strategic.

The Health Forum television feature is an important element of Somatic Systems' overall expansion of its promotional and branding efforts in support of its ongoing nationwide expansion activities. The company is preparing to launch a major redesign of its website to capitalize on the increased exposure and traffic expected from the television shows. Somatic Systems is also working with consultants and public relations firms on other components of its larger expansion strategy, including new consumer products to meet the increased demand, large-scale affiliate and franchise programs, co-marketing, leveraging strategic relationships, new web-based services, and additional media coverage.

Airing of the television program will continue throughout the coming year, and the company will announce show times as they are scheduled. Those airing schedules will also be posted on the company's website, at www.somatics.org/healthforum/schedule, and interested parties can sign up on that same page to be notified of the airing schedules by email as soon as they are announced.

In addition to the 50 guaranteed airings, networks may pickup the television segment on Somatic Systems for additional broadcasts. The company also stated it will make portions of the television program available on their web site, www.somatics.org.

About Somatic Systems, Inc.

Somatic Systems is the worldwide center for Clinical SomaticsTM, the groundbreaking drug-free, non-surgical approach to pain relief. This proprietary system uses natural, non-invasive movement techniques -- conducted through one-hour hands-on sessions, therapeutic exercises classes, and home exercises lasting as little as 5 minutes a day -- to relieve pain and limitation resulting from accident, trauma and repetitive stress, including back pain, knee pain, joint problems, carpal tunnel syndrome, TMJ, scoliosis, bursitis, sciatica, headaches, tendonitis and more. Clinical Somatics™ also provides performance gains and injury prevention for casual and professional athletes.

Somatic Systems is pursuing a 3-part growth strategy, consisting of a nationwide rollout of pain management Somatics Clinics; increased production and distribution of therapeutic videos, books, and other retail self-help Somatics Products; and expanded Somatics Training Programs to supply Clinic practitioners serving medical and orthopedic professionals and institutional and corporate programs. The company operates a suite of web sites offering Somatics information, products, resources, and opportunities, at www.somatics.org.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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Nov 26, 2008 08:30 ET

SOURCE: Somatic Systems, Inc.