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Somatic Systems, Inc. Engages National Public Relations Firm

NORTHAMPTON, MA — (Marketwire - September 19, 2008) — Somatic Systems, Inc. (SMAS - news) is pleased to announce they engaged public relations firm Goldman Communications Group to assist the company with its expansion and branding process.

Somatic Systems is positioned for significant growth in public awareness from its upcoming national television coverage and its ongoing nationwide expansion activities. Additionally, the company is furthering that position by preparing to launch aggressive promotional and branding campaigns. Goldman Communications will be an important part of these strategies, including large-scale affiliate and franchise programs, co-marketing, leveraging strategic relationships, web development, media coverage, and web-based professional services.

The PR firm was chosen for its experience with a broad array of brands and markets that provide an ideal background and basis for strong success with the unique product and brand of Somatics in the near- and long-term -- including healthcare, pharmaceutical companies, medical products, beauty and spa products, natural products, pilates and fitness brands.

"We are very excited about the future of Somatics with Goldman Communications," stated Somatic Systems CEO Steven Aronstein. "At the highest levels of the firm, they have demonstrated a clear understanding of the market challenges and opportunities of Somatics, and the unique strengths that make our product so important as well as lucrative. We expect great things from this partnership in the months and years to come."

About Goldman Communications Group, Inc.

Goldman Communications Group, Inc. offers strategic counsel and customized public relations and communications programs to all size businesses and organizations, including Fortune 500 corporations and start-up companies. Their clients have included First Brands Corporation (STP, Glad and Glad-Lock, Prestone, Simoniz; now Clorox), Hain Food Group (Celestial Seasonings, Arrowhead Mills, DeBoles, Earth's Best Organic, et al.), and the Writers Guild of America East.

Founded in 1996, Goldman Communications Group has extensive experience in counseling clients; supporting existing products and services; launching new products and services; creating marketplace positioning for corporations and brands; generating publicity; creating visibility for products, corporate positions, and issues; and addressing client-related issues. Their expertise spans areas of consumer marketing, branding, business-to-business, corporate reputation, special events, public affairs, issues management, and environment.

About Somatic Systems, Inc.

Somatic Systems is the worldwide center for Clinical Somatics™, the groundbreaking drug-free, non-surgical approach to pain relief. This proprietary system uses natural, non-invasive movement techniques -- conducted through one-hour hands-on sessions, therapeutic exercises classes, and home exercises lasting as little as 5 minutes a day -- to relieve pain and limitation resulting from accident, trauma and repetitive stress, including back pain, knee pain, joint problems, carpal tunnel syndrome, TMJ, scoliosis, bursitis, sciatica, headaches, tendonitis and more. Clinical Somatics™ also provides performance gains and injury prevention for casual and professional athletes.

Somatic Systems is pursuing a 3-part growth strategy, consisting of a nationwide rollout of pain management Somatics Clinics; increased production and distribution of therapeutic videos, books, and other retail self-help Somatics Products; and expanded Somatics Training Programs to supply Clinic practitioners serving medical and orthopedic professionals and institutional and corporate programs. The company operates a suite of web sites offering Somatics information, products, resources, and opportunities, at www.somatics.org.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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Sep 19, 2008 09:12 ET

SOURCE: Somatic Systems, Inc.