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Somatic Systems, Inc. to Introduce New Product Line Into the Marketplace

NORTHAMPTON, MA — (Marketwire - June 19, 2007) — Somatic Systems, Inc. (SMAS - news) is pleased to announce that the Company has begun production of a new series of exercise CDs set to hit the market in late July. The first CD will be titled "Daily Somatic Essentials" and will be available for purchase online at www.somatics.org in addition to the local Clinic centers. The product line is expected to expand the Company's reach to a more mainstream customer base and also practitioners in the field. This news represents a potential for huge revenue expansion and greater brand recognition through Somatic Systems' products and services.

“One of the most important aspects of maintaining customer loyalty and ensuring successful treatment results is providing an easy exercise routine for clients,” said CEO, Steven Aronstein. The new Somatics exercise CDs will improve revenue by building interest in professional training and targeting exercise class students for more advanced treatment. The first CD series will consist of the daily Somatic exercise series that clients practice. Somatics expects to sell a CD to every client of the various Somatics clinics as well as to their larger national mail order customer base.

In order to increase mainstream recognition of Somatics products and services and ensure high volume of sales, the first CD series will demonstrate the most widely appealing exercise routine and be priced favorably for consumers. This is the start of the Company's larger brand recognition and marketing campaign process that is ramping up over the next several months. “Providing new products and services will drive traffic to Somatics' new expanded website and presents an excellent opportunity to expand our sales model and to show that Clinical Somatics™ is the best option for pain relief,” said CEO, Steven Aronstein.

Since there is no competing product on the market, the exercise CDs will generate revenues from day one and improve the gross margins of the Company. Somatics will be releasing additional products in the future, including CDs, DVDs, books, and other products. These new developments will contribute significantly to revenues in the short and long term as the company switches from reselling other product brands to selling primarily their own line.

About Somatic Systems, Inc.

Somatic Systems serves as the worldwide center for Clinical Somatics™ and Clinical Somatic Education™, the groundbreaking pain-management method and fitness system of Thomas Hanna. We are home to some of the only fully trained, certified Clinical Somatics™ practitioners in the Northeast, and operate the largest clinical centers worldwide. Somatics trains and certifies clinical practitioners on how to reeducate and recalibrate overused or injured muscles through a simple series of training sessions and prescribed at-home movements that lengthen muscles back to their natural, relaxed state. We are very proud to be able to provide access to this revolutionary (and all too scarce) form of truly holistic healthcare.

The Somatic Systems Institute operates a team of web sites offering an online office suite of Somatics information, resources, opportunities, and tools. The front door to all of our web sites is found at www.somatics.org.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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Jun 19, 2007 08:30 ET

SOURCE: Somatic Systems, Inc.