SMAS - news) is pleased to announce that they have entered into a branding arrangement with Astra-Lite Inc, one of the world's leading manufacturers of work tables and equipment for physical therapy, massage, and chiropractic practices, and supplier of equipment to professional sports and Olympic athletic teams and trainers.
Somatic Systems, Inc. (Somatic systems uses specialized Astra-Lite tables at all of their clinics and all of their Somatics professional training programs, and is also a retail distributor of their products, with sales to students and the health care practitioners comprising a significant portion of retail revenue. Under the new arrangement, all tables purchased for use and for sale will bear Somatic Systems' name, logo, website, and contact info. This is an important step in the current branding and sales strategy underway at Somatic Systems, as it will help to promote brand identity and leadership in the field.
Astra-Lite tables feature an innovative design unparalleled in the industry. Somatic Systems has worked with Astra-Lite to develop a proprietary design to meet the needs of Somatics practitioners. This patented design uses aircraft technology to combine tremendous strength with low weight and portability, making the equipment a top-seller among Somatics practitioners and professional training students. "Just as Somatic Systems' offers the best methods for pain relief and performance, we strive to offer the best products and services to our customers and students," stated Somatic Systems, Inc. Chairman and CEO Steven Aronstein. "We are pleased to be able to offer these exceptional products under our brand."
Somatic Systems has described a three-part strategy for expanding the business nationwide, including first increasing enrollment in their three-year training program, and, second, increasing the number of one-on-one sessions in their certified Somatics clinics. The third piece of this strategy is to build retail and online sales of the company's consumer and professional products, including books, CDs, and practitioner equipment. Customers pay between $500 and $1000 for Astra-Lite tables, making these products Somatic Systems' highest priced retail item.
About Somatic Systems, Inc.
Somatic Systems, Inc. is headquartered in Northampton, Massachusetts. Somatics uses a technique called Total Somatics™. Somatics trains and certifies clinical practitioners on how to reeducate a client's muscles and recalibrate overused or injured muscles through a simple series of training sessions and prescribed at-home movements. The Total Somatics™ process uses a series of movements (lasting as little as five minutes a day) that lengthen muscles back to their natural, relaxed state.
Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.
For more information visit
http://www.somatics.org
or contact:
Investor Relations
1-877-586-2555
SOURCE: Somatic Systems, Inc.