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Somatic Systems Institute, Inc. Prepares to Open Flagship Manhattan Location in September 2006

LAS VEGAS, NV -- (MARKET WIRE) -- August 8, 2006 -- The Great Outdoors, Inc. (GTDR - news) announced today that its wholly owned subsidiary, Somatic Systems Institute, Inc., is preparing to open a new Total Somatics™ treatment center at 89 Franklin Street, between Broadway and Church Street, in the Tribeca section of New York City, New York. The Company expects to open the facility September 2006, with other locations currently being evaluated.

The glass front, 2,500-square-foot ground floor location will include over 1,000 square feet of open space for exercise classes, treatment rooms for practitioner sessions, a small retail center, and Total Somatics™ information center. The new Somatic Systems clinic will be staffed by certified practitioners trained at the Somatic Systems Institute. Because of the global accessibility of New York City, the Company intends to operate a professional training and internship program where students and new practitioners will train side-by-side with experienced professionals.

The Somatic Systems team chose Tribeca, a quiet, safe, and thriving neighborhood in lower Manhattan, because it is the home to great arts, theatre, music, restaurants, celebrity residences, the Tribeca Film Festival and New York City's financial district. The new clinic is accessible by the major subway lines that serve the New York areas of Manhattan, Brooklyn and Queens.

"We want this new clinic to be our flagship center, a proving ground for the clinic model that we intend to spread nationally over the next several years. New York will be a great place to increase our Somatic Systems brand recognition and we believe the East Coast is the best location to introduce our innovative pain management solution," stated Steven Aronstein, CEO of The Great Outdoors, Inc.

The Great Outdoors, Inc. will soon be changing their name to Somatic Systems, Inc. and will also be filing with the Securities and Exchange Commission to obtain a new ticker symbol.

Total Somatics™ is a technique which combats unnecessary muscular contraction and its associated pain, often resulting from traumatic injury or chronic stress. Total Somatics™ uses a series of movements (lasting as little as five minutes a day) that lengthen muscles back to their natural, relaxed state.

Safe Harbor Act:

This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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Investor Relations
Aug 08, 2006 08:31 ET

SOURCE: The Great Outdoors, Inc.