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Somatic Systems, Inc. to Release New Self-Help Somatics DVD

NORTHAMPTON, MA — (Marketwire - October 29, 2008) — Somatic Systems, Inc. (SMAS - news) is pleased to announce that the company has begun production of a exercise CD and video set to hit the market this quarter. The product will be titled Somatics 101 and will be available for purchase by phone, online at www.somatics.org, and at Somatic Systems' US clinic centers.

The product is being timed to coincide with the company's upcoming national television shows, appearing on Women's Entertainment Television (WE tv), the Travel Channel, and 48 other stations nationwide beginning in the new few weeks. The television program educates about and promotes awareness of the unparalleled pain relief benefits of the company's Clinical Somatics system, and features Somatic Systems exclusively.

Clinical Somatics treats pain through hands-on sessions as well self-help exercises. The self-help exercises are gentle and easy for virtually any person of any fitness level and health condition -- but provide powerful benefits for all levels, from the chronically disabled to average individuals with aches and pains to casual and professional athletes looking to improve their flexibility and performance.

The exercises on the Somatics 101 set are the series recommended as a first step for any individual, as they lay a foundation for good health and flexibility, and provide significant pain reduction for many conditions. Most audiences viewing the upcoming television show who wish to learn more about Somatics will find some benefit from this product.

From a business standpoint, the release of the product provides an action any television viewer can take once they are excited by the feature on Somatic Systems, if they are not located near a Somatics clinic. Even those located near a clinic may purchase the Somatics 101 product, as it is a perfect introduction for those not ready to undergo Clinical Somatics sessions, as well as a perfect home-care routine for clients undergoing hands-on sessions who wish to enhance and accelerate their treatment process. Home use products such as the Somatics 101 CD/DVD are a very effective tool to introduce the competitive benefits of Clinical Somatics, and often result in customers progression to higher levels of involvement with Somatic Systems, from becoming clients to joining professional training programs.

The Somatics 101 product will consist of audio CDs for convenient practice of the Somatics exercises, as well as DVD video and a guidebook to offer complete instruction and guidance in maximizing the benefits of the Somatics exercises.

Somatic Systems expects to sell this product to most clients of the various Somatics clinics as well as to their larger national mail order customer base. Additionally, as there is no competing product with all the amenities and modern convenience features of this product, the company expects many or all of the graduates of their professional training program in private practice to also sell this product to their private clients and customers, offering many levels of revenue return for Somatic Systems. Additionally, Somatic Systems is evaluating and preparing for the translation of this product into other languages for sale in other countries, including China. There is no competing product in the Chinese market, and no competing publicly traded Somatics company in China.

About Somatic Systems, Inc.

Somatic Systems is the worldwide center for Clinical Somatics™, the groundbreaking drug-free, non-surgical approach to pain relief. This proprietary system uses natural, non-invasive movement techniques -- conducted through one-hour hands-on sessions, therapeutic exercises classes, and home exercises lasting as little as 5 minutes a day -- to relieve pain and limitation resulting from accident, trauma and repetitive stress, including back pain, knee pain, joint problems, carpal tunnel syndrome, TMJ, scoliosis, bursitis, sciatica, headaches, tendonitis and more. Clinical Somatics™ also provides performance gains and injury prevention for casual and professional athletes.

Somatic Systems is pursuing a 3-part growth strategy, consisting of a nationwide rollout of pain management Somatics Clinics; increased production and distribution of therapeutic videos, books, and other retail self-help Somatics Products; and expanded Somatics Training Programs to supply Clinic practitioners serving medical and orthopedic professionals and institutional and corporate programs. The company operates a suite of web sites offering Somatics information, products, resources, and opportunities, at www.somatics.org.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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Oct 29, 2008 08:30 ET

SOURCE: Somatic Systems, Inc.