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Somatic Systems, Inc. Launches Professional and Consumer Membership Products

NORTHAMPTON, MA — (Marketwire - October 15, 2007) — Somatic Systems, Inc. (SMAS - news), a leader in the field of pain management, today proudly launched its new membership benefits program. In addition to the practitioner memberships now available to the Clinical Somatics professional community, plans for which were announced by the company in June, Somatic Systems is also introducing a range of membership options for all other customers and demographics.

Customers, clients, or any person from the general public can join for only $20 and receive a full year of 10% discounts on Somatics products as well as Somatics exercise classes. Healthcare professionals can join for $25 (steeply discounted from $50), to enjoy discounts as high as 25%, advertising discounts in the company's upcoming new magazines and publications, and access to special seminars and events that educate the healthcare profession about Clinical Somatics' unparalleled efficacy and its critical position in the future of modern healthcare. For $90, organizations can purchase Institutional memberships, which provide benefits similar to those for healthcare professionals, with the addition of exercise class discounts for multiple employees of the member institution and VIP access to corporate wellness programs and services.

All membership categories include subscriptions to the company’s landmark new consumer Somatics magazine, the first and only periodical in history about Somatics for the general public, to be launched in late December of this year.

Professional and Institutional memberships are designed to create incentives and opportunities for influential authorities to propagate Somatics products and services. Institutional memberships are the first stage in Somatic Systems' larger project of developing a Corporate membership program, enabling the company to provide attractively priced packages of proprietary Somatics injury prevention, pain management and workplace wellness services to enterprise and industry nationwide. With 70 million Americans (33% of the population) in chronic pain, $60 billion lost annually in decreased productivity due to chronic pain, and $100 billion spent annually in medical costs, disability payments, and worker retraining for chronic pain, corporate programs are expected to be a highly expandable and lucrative avenue for Somatic Systems.

Memberships for Clinical Somatics practitioners ($150) and practitioners-in-training ($60) will provide a multitude of benefits indispensable to the Somatics professional, including the only professional Somatics forums and online support systems worldwide, wholesale discounts on Somatics products, and subscriptions to the new professional journal “The Looking Glass”. Premium packages are also available for $350, providing extremely low-cost, high coverage professional liability insurance specially tailored for Clinical Somatics practices. To generate maximum community response, practitioners' basic membership dues will be waived for the first year, enabling the entire community to become fully engaged with the company's suite of professional services, unavailable anywhere else, before being billed.

This practitioner membership program is a revolutionary effort to unite the industry, foster continual learning, facilitate the highest professional standards, and support practitioner success. The program will maintain Somatic Systems as the leading institution in Somatics training and services. As the professional community and customer bases expand, earnings generated from the benefits program will be an important part of Somatics Systems dependable revenue stream. The group insurance benefit alone has proven to drive membership, and product discounts position the company as a wholesaler to the entire profession. Additionally, advertising revenue will be generated from both the consumer magazine and the professional journal.

“Our goal is to make Somatics available to a increasingly wider audiences, and to establish it is a regular presence in people's lives,” said Steven Aronstein, CEO of Somatic Systems. “As we expand our marketing and outreach efforts, the rollout of these member services packages provide entry points for every market and category of customer to more easily enjoy the benefits of Somatics, while strengthening loyalty and encouraging repeat or continuous participation. We believe our membership programs will be an important tool in our efforts to make Somatics and Somatic Systems household names.”

Memberships are available for purchase immediately, and can be found on the company's web site at http://somatics.org/membership.

About Somatic Systems, Inc.

Somatic Systems is the worldwide center for Clinical Somatics™, the groundbreaking drug-free, non-surgical approach to pain relief. This proprietary system uses natural, non-invasive movement techniques -- conducted through one-hour hands-on sessions, therapeutic exercise classes, and home exercises lasting as little as 5 minutes a day -- to relieve pain and limitation resulting from accident, trauma and repetitive stress, including back pain, knee pain, joint problems, carpal tunnel syndrome, TMJ, scoliosis, bursitis, sciatica, headaches, tendonitis and more. Clinical Somatics™ also provides performance gains and injury prevention for casual and professional athletes.

Somatic Systems is pursuing a 3-part growth strategy, consisting of a nationwide rollout of pain management Somatics Clinics; increased production and distribution of therapeutic videos, books, and other retail self-help Somatics Products; and expanded Somatics Training Programs to supply Clinic practitioners serving medical and orthopedic professionals and institutional and corporate programs. The company operates a suite of web sites offering Somatics information, products, resources, and opportunities, at www.somatics.org.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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Oct 15, 2007 11:11 ET

SOURCE: Somatic Systems, Inc.