The Great Outdoors, Inc. (GTDR - news) announced today that its wholly owned subsidiary, Somatic Systems Institute, Inc., has appointed Katherine Kerber as the Company's Vice President of Marketing. Ms. Kerber will utilize her experience to improve and increase awareness of Somatics System Institute and its Total Somatics™ system.
Katherine Kerber formerly worked for Palindrome and was instrumental in making them the number two company in the network backup market in only two years, resulting in its successful sale to Seagate Technology. Ms. Kerber was then recruited to help Legato Systems take a leading position in that same market and helped the company launch the most successful technology IPO, at the time, in the history of Silicon Valley. As the VP Marketing for MarketFusion, Ms. Kerber and her team developed and launched a web-based application to facilitate the management of complex projects/relationships between commodity management teams in the U.S. and their suppliers and business partners overseas. Ms. Kerber received her B.A. degree in Rhetoric at the University of Illinois at Urbana.
"The addition of Katherine Kerber to Somatic Systems™ underscores the company's long-term commitment to increase our Somatic Systems™ brand recognition across the country. She brings to our company an impressive history of taking important but unfamiliar technologies -- and developing consumer understanding, confidence, and excitement. This will be invaluable to us as we spread our Total Somatics™ pain management technique nationwide," says Steven Aronstein, CEO of The Great Outdoors, Inc.
The Great Outdoors, Inc. recently announced that its wholly owned subsidiary, Somatic Systems Institute, Inc., is preparing to open a new Total Somatics™ treatment center at 89 Franklin Street, between Broadway and Church Street, in the Tribeca section of New York City, New York. The Company expects to open the facility September 2006, with other locations currently being evaluated.
The Great Outdoors, Inc. will soon be changing their name to Somatic Systems, Inc. and will also be filing with the Securities and Exchange Commission to obtain a new ticker symbol.
Total Somatics™ is a technique which combats unnecessary muscular contraction and its associated pain, often resulting from traumatic injury or chronic stress. Total Somatics™ uses a series of movements (lasting as little as five minutes a day) that lengthen muscles back to their natural, relaxed state.
Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.
SOURCE: The Great Outdoors, Inc.
